What is a Custom GPT and Why Should You Use It? #S6E1

So far, we’ve covered how to use ChatGPT for different business applications. But now, we’re taking it to the next level. This season is all about Custom GPTs—AI assistants you can tailor for your specific needs.

If you’ve ever felt that ChatGPT is helpful but not quite specialized enough for your business, then custom GPTs are the solution.

By the end of this episode, you will know:

• What custom GPTs are and how they differ from standard ChatGPT.
• Why businesses should use them to improve efficiency.
• Examples of how different industries use custom GPTs to save time and boost productivity.

Let’s get started.

What is a Custom GPT?

A custom GPT is a personalized version of ChatGPT that you can modify to better fit your business needs.

Unlike the standard ChatGPT, which gives general answers to a wide range of topics, a custom GPT can be:

• Trained on your company’s specific knowledge – including products, services, or policies.
• Configured with custom instructions – so it responds exactly the way you want.
• Optimized for industry-specific tasks – making it more relevant for your business.

Instead of relying on generic AI, you now have the power to shape and refine your own AI assistant.

Why Should You Use a Custom GPT for Your Business?

A custom GPT saves time, reduces manual work, and ensures consistency in your business communication.

Here are some key benefits:

First, more accurate responses. Instead of getting vague or generic replies, a custom GPT understands your business language.

Second, faster workflows. Automate repetitive tasks like answering FAQs, summarizing reports, or generating content.

Third, consistent brand voice. Set up your GPT to always respond in a tone that matches your company’s brand.

Fourth, better customer service. Train your GPT to handle customer inquiries, generate support responses, and reduce workload for human agents.

Fifth, industry-specific customization. Make your GPT highly relevant to your niche, whether it’s marketing, healthcare, finance, legal, or e-commerce.

Real-World Examples of Custom GPTs in Business

Let’s look at how businesses are already using custom GPTs to improve productivity.

Some companies use custom GPTs to handle support tickets, answer common questions, and direct customers to the right resources.

Brands create custom GPTs that generate social media posts, ad copy, and blog articles in their brand’s unique voice.

Law firms build GPTs that summarize contracts, draft legal documents, and help with compliance questions.

Businesses create AI tools to answer employee questions, generate HR policies, and automate onboarding.

Sales teams use custom GPTs to personalize emails, respond to customer inquiries, and generate pitch decks.

As you can see, custom GPTs aren’t just for tech companies—they’re valuable for any business that wants to automate repetitive tasks and improve efficiency.

How Custom GPTs Compare to Standard ChatGPT

A lot of people ask, isn’t ChatGPT already helpful? Why do I need a custom version?

Here’s the key difference. A standard ChatGPT has general knowledge, while a custom GPT can be trained on your company’s specific information. A standard ChatGPT does not know your business, while a custom GPT can be trained to understand your brand, services, and customers. A standard ChatGPT does not follow a specific brand voice, but a custom GPT can be configured to always respond in a consistent tone. A standard ChatGPT has limited capabilities for industry-specific tasks, but a custom GPT can be fine-tuned for specialized workflows. A standard ChatGPT does not allow file uploads for reference, but a custom GPT can store background documents to improve its knowledge.

A standard ChatGPT is great for casual use, but a custom GPT is built specifically for your needs.

What’s Next: Setting Up Your First Custom GPT

Now that you know what a custom GPT is, the next step is creating your own.

In the next episode, we will walk through the step-by-step process of setting up your first custom GPT—from choosing its purpose to configuring its behavior.

But before that, let’s do a simple action task to help you prepare for customizing your GPT.

Now it is time for your action task.

Step one. Think about what tasks you would like an AI to automate in your business. Examples: answering customer emails, generating reports, writing content.

Step two. List three to five specific tasks that a custom GPT could help you with.

Step three. Consider what type of information the GPT would need to do those tasks effectively. Would it need your company’s FAQ, brand voice guidelines, or example reports?

Step four. Write a one-sentence description of what your ideal custom GPT would do.

Step five. Keep your notes ready for the next episode, where we will start building your first custom GPT.

Next time, we will go hands-on with creating a custom GPT from scratch. We’ll set up a basic GPT, define its purpose, and explore customization settings.

If you want to create a GPT that truly works for your business, don’t miss the next episode. See you there!

So far, we’ve covered how to use ChatGPT for different business applications. But now, we’re taking it to the next level. This season is all about Custom GPTs—AI assistants you can tailor for your specific needs.

If you’ve ever felt that ChatGPT is helpful but not quite specialized enough for your business, then custom GPTs are the solution.

By the end of this episode, you will know:

• What custom GPTs are and how they differ from standard ChatGPT.
• Why businesses should use them to improve efficiency.
• Examples of how different industries use custom GPTs to save time and boost productivity.

Let’s get started.

What is a Custom GPT?

A custom GPT is a personalized version of ChatGPT that you can modify to better fit your business needs.

Unlike the standard ChatGPT, which gives general answers to a wide range of topics, a custom GPT can be:

• Trained on your company’s specific knowledge – including products, services, or policies.
• Configured with custom instructions – so it responds exactly the way you want.
• Optimized for industry-specific tasks – making it more relevant for your business.

Instead of relying on generic AI, you now have the power to shape and refine your own AI assistant.

Why Should You Use a Custom GPT for Your Business?

A custom GPT saves time, reduces manual work, and ensures consistency in your business communication.

Here are some key benefits:

First, more accurate responses. Instead of getting vague or generic replies, a custom GPT understands your business language.

Second, faster workflows. Automate repetitive tasks like answering FAQs, summarizing reports, or generating content.

Third, consistent brand voice. Set up your GPT to always respond in a tone that matches your company’s brand.

Fourth, better customer service. Train your GPT to handle customer inquiries, generate support responses, and reduce workload for human agents.

Fifth, industry-specific customization. Make your GPT highly relevant to your niche, whether it’s marketing, healthcare, finance, legal, or e-commerce.

Real-World Examples of Custom GPTs in Business

Let’s look at how businesses are already using custom GPTs to improve productivity.

Some companies use custom GPTs to handle support tickets, answer common questions, and direct customers to the right resources.

Brands create custom GPTs that generate social media posts, ad copy, and blog articles in their brand’s unique voice.

Law firms build GPTs that summarize contracts, draft legal documents, and help with compliance questions.

Businesses create AI tools to answer employee questions, generate HR policies, and automate onboarding.

Sales teams use custom GPTs to personalize emails, respond to customer inquiries, and generate pitch decks.

As you can see, custom GPTs aren’t just for tech companies—they’re valuable for any business that wants to automate repetitive tasks and improve efficiency.

How Custom GPTs Compare to Standard ChatGPT

A lot of people ask, isn’t ChatGPT already helpful? Why do I need a custom version?

Here’s the key difference. A standard ChatGPT has general knowledge, while a custom GPT can be trained on your company’s specific information. A standard ChatGPT does not know your business, while a custom GPT can be trained to understand your brand, services, and customers. A standard ChatGPT does not follow a specific brand voice, but a custom GPT can be configured to always respond in a consistent tone. A standard ChatGPT has limited capabilities for industry-specific tasks, but a custom GPT can be fine-tuned for specialized workflows. A standard ChatGPT does not allow file uploads for reference, but a custom GPT can store background documents to improve its knowledge.

A standard ChatGPT is great for casual use, but a custom GPT is built specifically for your needs.

What’s Next: Setting Up Your First Custom GPT

Now that you know what a custom GPT is, the next step is creating your own.

In the next episode, we will walk through the step-by-step process of setting up your first custom GPT—from choosing its purpose to configuring its behavior.

But before that, let’s do a simple action task to help you prepare for customizing your GPT.

Now it is time for your action task.

Step one. Think about what tasks you would like an AI to automate in your business. Examples: answering customer emails, generating reports, writing content.

Step two. List three to five specific tasks that a custom GPT could help you with.

Step three. Consider what type of information the GPT would need to do those tasks effectively. Would it need your company’s FAQ, brand voice guidelines, or example reports?

Step four. Write a one-sentence description of what your ideal custom GPT would do.

Step five. Keep your notes ready for the next episode, where we will start building your first custom GPT.

Next time, we will go hands-on with creating a custom GPT from scratch. We’ll set up a basic GPT, define its purpose, and explore customization settings.

If you want to create a GPT that truly works for your business, don’t miss the next episode. See you there!